The worst news at this Labor Day weekend's domestic box office was for The Oogieloves in the Big Balloon Adventure, featuring Toni Braxton, Christopher Lloyd, Chazz Palminteri, Cary Elwes, Jaime Pressly and Cloris Leachman.
The $20 million film opened in 2,160 theaters earning just $448,000 or a mere $207 per theater average, making it the new worst ever wide release opening. Yes, even worse than Creature or Delgo.
Behold the brightly colored, smiling faces of abject failure:
The Oogieloves in the Big Balloon Adventure comes from Kenn Viselman, who, as the publicity materials proclaimed, is "the marketing visionary" behind The Teletubbies and Thomas the Tank Engine & Friends.
Viselman, who heavily promoted the film to exhibitors at this past spring's CinemaCon, doesn't see his film's record poor showing as a bad thing. "This was never about box office,” said Viselman in an interview with TheWrap. “It was about exposure. We’ve now got the notoriety we were trying to get for weeks before the film opened. ... The attention we’re getting as a result of this is going to help our video on demand and DVD campaigns, and it’s going to help the next films, whether they’re theatrical releases or video."
Spoken like a true producer!
Source : feeds[dot]ign[dot]com
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